Man standing with arms crossed

An introduction to “multi-sensory”

Our relationships with food are formed through the meeting point of thousands of intertwining memories, senses and experiences. From cultural influences and trending patterns, to the completely unique makeup of our DNA. Food has the power to tap into our subconscious and send our minds into multisensory experiences far beyond simply eating.

But in terms of what multisensory means and how it can benefit our everyday lives is just as scientific as it is artful. Creative Director Chef Jozef Youssef, of Kitchen Theory Design Studio, has been delving deep into the topic of multisensory dining for over a decade now, pushing the boundaries of food to give us an exclusive look into how we can create these experiences for ourselves.

Chef Jozef’s years of experience in London’s most highly acclaimed Michelin star restaurants and hotels coupled with his academic interest in gastronomy, art and science led to him establishing Kitchen Theory in 2010. Working in collaboration with leading scientists and psychologists, Jozef pushes the boundaries of gastronomy to break down the multisensory perceptions of flavour through creative art forms all in the name of science.

Exceptional dining experiences. Grounded in science.

Creating engaging experiences through the design studio is under-pinned by many research studies. One such is their mission - committed to “improving global wellbeing through innovations in gastronomy”. This also leads us to the immeasurable depths of their HYPERFOODS project, that has been meticulously crafted to help us make smarter food choices through artificial intelligence and nutrition. Using super-computing powers and artificial intelligence gives us an understanding of these molecules and better insight into the nutrition of our foods. Thus, creating a better relationship with food, one that can improve our health immensely.

Through Kitchen Theory, Chef Jozef applies his culinary skills, scientific knowledge and creativity to design more engaging and stimulating multisensory immersive corporate and private experiences too. Designed around food and drink – this experience is meaningful, memorable and remarkable. Creating food for our sensory pleasure can play a fundamental role in how we see what we eat. Chef Jozef explains “Our belief is that a deeper appreciation of our sensory and psychological relationship with food can aid in designing engaging, immersive and innovative food experiences which can not only serve as memorable and meaningful brand experiences but can also be used to encourage more sustainable and nutritious eating at home, schools, hospitals and care homes.”

Experience Kitchen Theory first hand

The culinary creations can be experienced by anybody. You can discover the multisensory experience first-hand with the award winning ‘Kitchen Theory – The Chef’s Table’. The Kitchen Theory Chef’s Table - based in London, is open as a supper club three days of the month or bookable for private experiences. The immersive and intimate dining experience uses projection mapping, aromas, audio, lighting and narration to provide insight into the science and creative process as Chef Jozef and the team guide diners through a journey of a thought-provoking 10-course menu, designed with multisensory flavour appreciation in mind.

Here are a few of many beautiful culinary creations from Kitchen Theory with a little background to for a glimpse into how they combine food and science to create delicious edible art and an unforgettable experience. Discover more about Kitchen Theory here.

A taste of their work...

Art work on a plate with lobster

Dali’s blushing virgin

This is a dish inspired by the artist’s quirky sense of humour, love of self-promotion and use of lobsters in his art as a representation of virginity. It is intended to be humorous on the one hand while also encouraging the diner to really look at their plate and appreciate it as they would a piece of art in a gallery. The bonus here is, they get to eat and enjoy the artist’s labour of love. The dish is made up of a poached lobster, lobster jus and carrot & citrus pureé.

Yellow dessert on a black plate

Vanilla & the bee

Originally conceived for the ‘Mexico by Kitchen Theory’ concept in 2015, this dish celebrates the origins of vanilla and the relationship this has with the Melipona bee, both of which are native to Mexico. Over the years this dish concept has had many iterations, the latest of which you can see here. The dish is made up of a vanilla and honey soaked brioche, a white chocolate shell filled with orange blossom cream and a dusting of orange zest sugar.

three mini desserts on a plate with rabbit art

Duck/rabbit illusion

This is a dish inspired by Joseph Jastrow’s famous ‘Duck & Rabbit’ illusion from the end of the 19th century. This is a popular illusion used in psychology exploring human visual perception. Here, Kitchen Theory wanted to explore the relationship between this visual cue and the impact this could have on the diner’s expectations about the ingredients they are about to enjoy on the plate. The dish includes, duck breast, rabbit loin, confit duck and rabbit legs in a filo parcel, duck and rabbit liver parfait in a carrot chocolate, duck and rabbit jus with Mexican Molé, and an orange pureé.

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