Privacy Notice

BSH Home Appliances FZE, PO Box 17312, Dubai, UAE („We“ in this notification) as the operator of this website http://www.siemens-home.bsh-group.com/ae/ is the responsible body for the handling of personal data of users of the BSH Group information services („You“).

We take the protection of your personal data seriously. We have taken technical and organizational steps to ensure that the data protection regulations are observed by ourselves and our service providers.

In accordance with the applicable data protection regulations, we have provided information below on the type, extent and purpose of the collection, processing and use of data obtained in connection with your use of BSH Group.

Personal data is any information that can be used to discover your identity. This type of information can be for example, your name, mailing address, email address, or telephone number. By using cookies (Extended Part, 1), not directly related to your identity, information can be collected, e.g. how you use BSH Group, can also be personal data. If such information based on a user-assigned identification and thus individualized collected, stored and evaluated. Non-personal data is information that is only aggregated, i.e. grouped into larger, not customizable units, summarized, collected and evaluated.

You can use the BSH Group Information Service without disclosing your identity. Details of the information that we gather as standard when you access the Information Service is set out below under Item “Web server log data” and “Usage profiles using pseudonyms”.

If you register for one of our personalized services (e.g. mySiemens) or order a product (e.g. in the supplies shop) we ask you for your name and other personal information, see Item “Registration on BSH Group”.

Any personal data made available by you is used and processed by us for the purposes for which you provided us with this data. The information provided via the contact form, for example, is used by us to process your enquiry.

In order to display the website on your internet browser, we use various technical devices to ensure that all content (text, images, video, etc.) is always up to date. To ensure that your user experience, in particular the loading speed of the website, is improved at all times, we also use technical service providers who enable us to provide the content required for the presentation of the website (so-called "Content Delivery Networks" or CDN). These technical CDN service providers act on our behalf and are bound to our instructions by corresponding agreements. The data collected in this way will only be used to display the contents of the website in your internet browser and will be deleted immediately after intermediate storage within the scope of delivery.

For technical reasons, each time your internet browser accesses our website it automatically sends information to our web server (i.e. log data). We store some of this information in log files, such as:

• date of the access

• time of the access

• URL of the website

• version of the HTTP protocol used.

• files accessed

• volume of data transferred

• internet browser type and version

• type of the operating system

• IP address (anonymised)

The aforementioned log data does not contain personal data. We only analyse log data event-driven when required, especially in order to remedy faults in the operation of our website or clarify security incidents. We store this log data indefinitely.

In addition, it may be necessary for us to collect the full IP address of the device as well as log data in order to remedy faults or preserve evidence relating to security incidents. We delete this data once the fault has been remedied or the security incident has been clarified in full, or if the original purpose of the processing no longer exists due to other factors. In the event of a security incident, we will transmit log data to the investigating authorities on a case-by-case basis, to the extent permitted and necessary.

We store such log data separately from other data collected that relates to the use of our website.

We use cookies and tracking pixels to gather data regarding your use of the Information Service (and its newsletters) for the purposes of advertising and market research, and in order to tailor the BSH Group Information Service to its users' needs. The gathering of this usage data and the creation of a usage profile is carried out on an anonymized basis using a cookie ID.

We create and store these usage profiles solely in anonymized form and do not combine them with your name or with any other information such as your email address which may reveal your identity.

We capture usage data and create usage profiles with the help of the Adobe Analytics service from Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe"). Information regarding your use of the BSH Group Information Service is transferred to servers at Adobe, where it is analyzed and returned to us as cumulative data, which reveals trends in the general use of the website.

You are entitled to object to the gathering of your usage data and to the creation of an anonymized usage profile of this sort (opt-out). You can declare your objection to this on Adobe's opt-out website. For the functioning of the cookies and opt-out options in Adobe Analytics, please see the official documentation supplied by Adobe at the following URL: http://www.adobe.com/en/privacy/opt-out.html.

And / Or

To capture the usage data and to create the user profiles, we use the service Google Analytics of Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA („Google“).

The processing of data occurs in the United States. The information about your use of the BSH Group website will be transmitted to Google server, analyzed and given as cumulative data back to us, expressing trends in general site usage.

You are entitled to object to the gathering of your usage data and to the creation of an anonymized usage profile of this sort (opt-out). You can declare your objection to this on Google's opt-out website. For the functioning of the cookies and opt-out options in Google Analytics, please see the official documentation supplied by Google at the following

URL: https://tools.google.com/dlpage/gaoptout?hl=en.

In order to help us design our website appropriately, we may collect usage data relating to your visit to our website using analytics cookies and other technologies. As part of this, we record the mouse movements and clicks of randomly selected users of our website. Your IP address is anonymized as a matter of course. The resultant log of your use of our website is randomly analyzed so that we can derive potential improvements for our website from it.We use service provider Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark for the purpose of collecting this usage data.

We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is deleted three months after the date on which it is collected.

Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected:https://mouseflow.com/opt-out

We work with a range of different service providers to deliver the BSH Group Information Service. Provided that we have bound these services providers to act under our strict instructions when processing data, as commissioned data processors in accordance with local Data Protection Acts, your consent is not necessary for these external parties to process your data.

If, in other cases, the data protection provisions require us to obtain your consent in order to furnish service providers with personal data relating to users of the BSH Group Information Service, we will inform you separately and will not pass on your data without your prior consent.

When registering to use our personalized services, we collect certain personal data. During the registration process e.g. for mySiemens, and supplies store the following information will be requested:

Obligatory information:

• Salutation

• First and last name

• Full Address

• Phone number

• E-Mail-address

• Password

Optional information:

• Mobile number

• Date of birth

• Answering the question „How did you hear about Siemens?"

• Grant consent to receipt advertising.

If you are registered, you can access content and services that we offer to registered users only. Registered users also have the option to change or delete data given during the registration at any time. In addition, we can also provide all details regarding the personal information we have collected about you at any time. At your request we will correct or delete information held about you, unless there are statutory retention periods. To contact us in this regard, please use the contact information provided at the end of this Data Privacy Statement

Our website provides the option of subscribing to our newsletter. We use a double opt-in process to verify whether the owner of an e-mail address has actually registered to receive the newsletter. The newsletter is only successfully subscribed to if the owner of the e-mail address has expressly confirmed the activation of the newsletter by clicking on the link in the confirmation e-mail. We log the completion of the individual stages of the double opt-in process for evidence purposes.

As part of our newsletter campaigns, we use analysis tools to tailor our newsletter to your needs, for advertising purposes and for market research. For this purpose, we collect and process data about your use of our email newsletter. When you open an email newsletter from us, a file contained in the email (so-called web beacon) connects to our servers. This enables us to determine whether an email newsletter has been opened and, if so, which content has been clicked. In addition, we collect technical information about your end device with which the contents of the email newsletter are retrieved (e.g. time of retrieval, browser type and operating system). We use this data exclusively for statistical analysis of our newsletter campaigns.

If you subscribe to receive our newsletter, and therefore consent to it being sent to you, your details are solely used in order to send you the newsletter and analyze your use of the email newsletter. You can withdraw this consent at any time. The relevant link is included in each copy of our newsletter. We will make a note of the fact that you have unsubscribed from the newsletter in our database.

If you contact us outside of a concrete contractual relationship (e.g. for an order) or a registration, we provide various, also purely technical contact possibilities via our websites, including the possibility to contact us e.g. via (automated) chat.

In order to be able to process your specific request when making such contact, we may ask you to provide personal data. This includes, for example, your name and email address and other information such as the subject of your request and your message. Optional postal address and/or telephone number can be given. We collect the information requested in order to be able to deal with your request in an appropriate way.

The personal data transmitted to us in this way are used exclusively for the purpose for which you provide them to us when contacting us - in particular the processing of your request. The data will not be used for other purposes or passed on to third parties without your express consent. Excluded from this are - insofar as it is necessary to fulfil your request - the persons and companies (e.g. local service company) involved in carrying out the communication and answering the request. If there are no legal storage obligations, your personal data will be deleted after the request has been processed.

Minors should not transmit personal data to us without consent of their parents or guardians.

The Information Service contains links to other websites. We have no influence on the compliance or non-compliance of the operators of these sites with the data protection provisions.

Please address any questions on data protection or applications for the correction, blocking or deletion of your personal data directly to the contact persons specified in the site's legal notice

This data protection notice will be amended, if necessary, in order to communicate any changes to our services that are of relevance to data protection, e.g. where new services are introduced or in order to meet current legal requirements.

If you have any questions about data protection, please contact us using following address:

BSH Home Appliances FZE, PO Box 17312, Dubai, UAE

1. Analytics

Analytics refers to the process of collecting, processing, and analysing data to gain insights and make decisions. For us, it's like examining patterns and trends to better understand how our products and services are used by you. This insight allow us to make our products and services more user-friendly. It also enables us to identify areas for improvement and innovation in our products and services. Our websites integrate with analytics platforms (e.g., Adobe Analytics). These platforms provide JavaScript code that is added to the website. This code interacts with cookies or similar technologies to collect data when users interact with our website. As users navigate the website, the analytics code collects data from the cookies/pixels. This data we collect includes information on page views, clicks, time spent on pages, and other relevant metrics.

Analytics platforms aggregate the collected data, providing us with insights into user behaviour and website performance. This aggregated data is used for understanding audience demographics, popular content, and areas that may need improvement.

2. Marketing and Tracking (including Re-Marketing)

We may collect and use your personal data to send you relevant marketing communications. These communications could include product updates, promotional offers, and newsletters. You can easily manage your communication preferences and opt out if desired.

We also carry out digital marketing activities including retargeting. Retargeting, also known as remarketing, means showing targeting ads to users who have previously interacted with Our website or digital content but did not complete a desired action, such as making a purchase.

When a user visits our website and takes specific actions (e.g., views a product, adds an item to the cart), a tracking pixel or cookie is placed on their device. This allows us to show targeted ads to these users as they browse other websites or social media platforms, encouraging them to return to our website.

Please see Section XII for more information on the providers including information about the specific usage and additional information on provider-specific data protection aspects.

3. Cookies and similar Technologies

When you visit our website cookies or a so-called pixel-code/web beacon as well as similar technologies can be used by us. These technologies will allow us to interact with your browsing device as follows:

• Cookies are small text files that are stored in a special memory area of your browser which enable us to identify you when you revisit our website.

• Web beacons are tiny graphic files that contain a unique identifier that allows us to recognize user activity such as how often you have visited our website.

• We may also use direct server side solutions and similar technologies to measure the usage of our websites as well as the reach of our advertisements.

• Cookies and similar technology may be used for a variety of reasons such as making the website work or show you personalized content and advertisement.

We use the following types of cookies on our website

• Functional Cookies and Technologies (necessary to make the website available, secure and work properly)

• Analytics Cookies/Similar Technologies

• Marketing Cookies/Similar Technologies

• Third Party Cookies/Similar Technologies

For more information on specific cookies and similar technology we use on a specific website please see the cookie banner/notice. Functional Cookies will be used by us even you decline other types of cookies, as these are necessary for the use of the websites. All other Cookies as well as similar technologies will only be used, if you accept the relevant category of cookie within the cookie banner/notice and you can modify this choice at any time.

4. Profiling (based on Permission)

We offer you the option to enable profiling, which allows us to personalize your experience and provide you with tailored content. We want to ensure transparency and give you control over how your personal data is used. Profiling involves the automated processing of your personal data to analyse and predict your characteristics, preferences, behaviour, or interests.

By enabling profiling, we can better understand your needs and deliver a more customized experience based on such information and to enhance your experience on our website. This includes personalizing recommendations, delivering targeted advertisements, and improving our services based on your preferences.

To create your profile, we may collect and analyse various types of data, such as your browsing history, search queries, location information, and demographic details. You can find a comprehensive list of the data categories we utilize if you agreed in profiling in Section XIV, located at the end of this document. Rest assured that we handle your data with utmost care and in accordance with applicable data protection laws.

Our profiling activities are based on your consent, which you can freely give or withdraw at any time. We also rely on our legitimate interests in providing you with a tailored and relevant experience. You have the right to control your data and profiling preferences. You can choose to enable or disable profiling through your account settings or privacy preferences. Additionally, you can exercise your data protection rights, including the right to access, rectify, or delete your personal data at any time.

We may share your data with trusted third parties for profiling purposes. However, we only do so with your explicit consent or when necessary to provide our services. We ensure that appropriate safeguards are in place to protect your data when shared with these parties.

Please see Section XII for more information on the providers including information about the specific usage and additional information on provider-specific data protection aspects.

5. Cookie Handling, Tools and their providers

Once you have chosen which cookies you accept/decline, you can always revisit the privacy settings in the cookie banner/notice by clicking on the check mark located on the bottom left-hand side of our website and accommodate the changes. You also can delete the cookies set manually via the respective setting in your browser.

You can find a comprehensive list of the marketing and analytics tools we utilize in Section XII, located at the end of this document. This section not only provides the names of the tools but also describes the type of data processing conducted by each respective tool or provider.

6. Legal Basis for data handling

All processing described above, in particular the setting of pixels and cookies for reading out information on the end device used, will only be carried out if you have given us your consent to do so. You can revoke your consent at any time with effect for the future by as described in “Cookie Handling” above. Alternatively, you can use the deactivation page for EU consumers at: http://www.aboutads.info/choices or http://www.youronlinechoices.eu/.

We base the above data processing operations in GDPR regions on:

a) Your consent pursuant to Art. 6 para. 1 lit. a) GDPR:

• Cookies for recording usage behaviour

• Web Analytics & Marketing via Cookies and/or similar technologies

• Profiling

b) a legal permit in accordance with Art. 6 para. 1 lit. b) GDPR:

• Registration on our website

• Comfort registration (Social Sign-On Option)

c) a legal permit in accordance with Art. 6 para. 1 lit. f) GDPR:

• Technical cookies, which are necessary for the provision of the website

• Interactive Digital Assistants

• Technical providing for the presentation of the website (e.g. Content Delivery Networks, security functions)

• Additional website functions (e.g. product videos)

• log data

• Session cookies and persistent cookies for convenience features

List of the Third party providers and their use

• Facebook and Instagram including WhatsApp and Facebook messenger is provided by the following entities:

o for countries in the European region: Meta Platforms Ireland Limited, Merrion Road Dublin 4 D04 X2K5, Ireland

o for other countries: Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025,USA;

http://www.facebook.com/policy.php;

https://help.instagram.com/519522125107875

Meta is providing the following services:

o as social media provider

o providing chat functionality via WhatsApp and Facebook Messenger

o Facebook Pixels and Custom Audiences, where For Facebook Pixels and Custom Audiences, Facebook processes your data under a joint responsibility with us, in accordance with the contract we concluded with Facebook on our joint responsibility. We do not have access to your individual tracking data processed by Facebook as Facebook provides us with aggregated data only. We may share this aggregated data with third parties, e.g. cooperation partner for marketing purposes.The essence of this contract is available here:

https://www.facebook.com/legal/controller_addendum.

o You can find information about Facebook ads and Facebook pixels with the following links:

https://www.facebook.com/policy and https://www.facebook.com/business/help/651294705016616

o To permanently prevent the collection of usage data, please use the following link:

https://www.facebook.com/policies/cookies/

As a registered Facebook user, you can also set what types of ads are displayed to you within Facebook, use the following link:

https://www.facebook.com/settings/?tab=ads

• X Corp, formerly Twitter, as social media provider is provided by the following entities:

o for countries of the European Union, EFTA States, or the United Kingdom: Twitter International Unlimited Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07 IRELAND and

o for all other countries: X Corp.

1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy.

• Pinterest as an online marketing tool is provided as follows:

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland, https://policy.pinterest.com/en/privacy-policy. The Pinterest Tag help us analyse use of our website and to track the effectiveness of our advertising campaigns (Conversion Tracking). We also use the Pinterest Tag to create audiences and show you personalized advertising based on your interest in our products (retargeting). For this purpose, Pinterest Europe processes data, which the service collects from pixels, cookies and similar technologies on our website.

If you have a Pinterest account and have allowed Pinterest Europe to do so in your account’s privacy settings, Pinterest Europe may also link the information collected about your visit to us with your Pinterest account and use it for showing you the targeted advertisements. You may see and change the privacy settings, especially for personalisation, in your Pinterest account at any time. For more information please see https://help.pinterest.com/en/article/edit-personalization-settings.

If you have not agreed to the use of the Pinterest Tag, Pinterest Europe will only show you general Pinterest Ads which have not been created based on the data collected about you.

This collection and transmission of activity data within the scope of the Pinterest Tag is carried out by us and Pinterest Europe as joint controllers within the meaning of Article 26 GDPR. We have an agreement with Pinterest Europe concerning this processing as joint controllers. This agreement defines the division between us and Pinterest Europe of the duties under data protection law. In this agreement, we and Pinterest Europe have agreed, among other things, that we are responsible for providing you pursuant to Articles 13 and 14 GDPR with all information about our joint processing of your personal data and that Pinterest Europe is responsible for facilitating the exercise of rights of data subjects pursuant to Articles 15 to 20 GDPR. You may see more information on this agreement below.

Responsibilities of us and Pinterest Europe under the Joint Controllership Agreement

Pinterest Europe is responsible as sole controller for the processing of activity data subsequent to their transmission. You can find more information on how Pinterest Europe processes Personal Data, including the legal basis Pinterest Europe relies on and the ways to exercise Data Subject rights against Pinterest Europe, in Pinterest Europe’s Privacy Policy at

o https://policy.pinterest.com/privacy-policy#section-residents-of-the-eea

o In addition, you can find out more about the Pinterest Tag at

https://help.pinterest.com/en/business/article/pinterest-tag-parameters-and-cookies.

• Adobe is providing several services which are used or can be used via our websites. These services are provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe”). You can find additional information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html.

We use the following services:

• for web analytics we use Adobe Audience Manager und Adobe Tracking being part of the Adobe Marketing Cloud: The information relating to your use of our website is transferred to Adobe servers, analyzed and solely returned to us as cumulative data. This data allows us to identify trends in how the website is generally used. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected.

• for A/B testing we use Adobe Test & Target: Adobe Test & Target works on the basis of A/B tests. This means that the person using our website is shown a different version of the website from the original (e.g. with altered design and content). Comparing both versions provides us with information about which version of our website is preferred by users. When Adobe Test & Target is used, the only information relating to you that is processed cannot be used to identify you. IP anonymisation is also activated, meaning that your IP address is shortened before Adobe Test & Target carries out any further processing. We do not conflate the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected. You can also use the following link if you wish to prevent your usage data being collected: http://bsh.tt.omtrdc.net/optout.

• Google is providing several services which are used or can be used via our websites. These services are provided via several brands or tools, which we describe in more detail below. In general these services are provided by the following entities:

o for countries of the European Union (EU), the European Economic Area (EEA) and Switzerland: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

o for other countries including UK: Google LLC (formerly Google Inc.), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

You can find general information on how personal data is processed when Google tools are used via the following link https://policies.google.com/privacy. Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin. To disable only interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link at https://support.google.com/ads/answer/2662922?hl=en-GB.

We are using the following Google tools in the following specific way:

• YouTube for the presentation of videos on our websites. If you declined the use of cookies via the cookie banner, you may be ask to consent separately for consent before the display of such videos on our website. Only if you consented, any possible data transfer will start.

• YouTube as social media provider, where we present videos on different YouTube Channels. Please see the privacy information stated above when using such channels.

• Google reCAPTCHA: In order to protect your website interactions, such as logins or registrations, it performs risk assessments on website users, we use Google reCAPTCHA for these purposes. These assessments use cookies and collect personal information. However, Google may only set cookies and use personal information with users' prior consent, which can be given via the Cookie Layer.

• Google Maps as service for location and mapping services, whereby only such data is used, you provide in using that service. A proximate location is used to show e.g. partners near your location or verify the postal code for service requests.

• Google GA4 Technology is used by us (only if you gave your cookie consent), to implement server side tracking as similar technology to cookies. In using that tool, we do not send usage data or similar data to Google, but use the tool to send information of the website use to our servers. This data is processed by us and does not allow any individual identification of you or your device, you use the website/service from.

• Google Tag Manager (GTM) is a tool used by us enabling us to manage and deploy marketing tags on websites without code modification. Tags include analytics and tracking codes, providing insights into website performance and user behaviour. While GTM itself doesn't set cookies, tags deployed through it may use cookies for tracking.

• Google Ads & Remarketing

We use online marketing tools from Google on our own responsibility. The cookies used in this service generally lose their validity after 30 days and are not intended to identify you personally. Google merely provides us with statistical evaluations. Google processes your information in accordance with Google's data usage policy.

Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin.

To disable interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link at

https://adssettings.google.com/authenticated?hl=en_GB

Interest ads can also be deactivated via the link http://www.aboutads.info/choices if the provider has joined the self-regulatory campaign "About Ads".

• Google Ad Server

We use online marketing tool (formerly DoubleClick) of Google. The usage data will be deleted after 540 days from the time of collection. For more information about DoubleClick, please visit

https://support.google.com/admanager/answer/6022000?hl=en,

We use online marketing tools from Google on our own responsibility. To this end, we have agreed with Google in a data protection agreement that our customers' data may only be processed on the basis of our instructions, may not be passed on to third parties and must be sufficiently technically protected.

• Medallia Experience Orchestration is an online (re-)marketing platform provided by Medallia, Inc., 6220 Stoneridge Mall Rd, Floor 2, Pleasanton, CA 9458, USA. We use this service for our website as a marketing tool to display personalized information to you on our websites, as well as on websites of other providers, about our products that may have interested you while using our website. Medallia provides us with statistical analysis for this purpose. This service also provides us with cross-device and cross-context usage profiles (data) to help us learn more about our website users. We do not use this data to identify you personally.

Medallia processes this data on our behalf within the framework of a data protection agreement, in which we have agreed that our customers' data may only be processed on our instructions, may not be passed on to third parties and must be sufficiently technically protected. For detailed information on the cookies we use and the purposes for which we use them, refer to our cookie consent preference centre. These preferences can be updated at any time and you can also deactivate tracking in making a new choice by modifying your choice there. Most internet browsers are configured to automatically accept cookies. These settings can be modified to selectively accept, block cookies, or alert you when cookies are being sent to your device. You may also refer to your browser’s documentation or visit www.allaboutcookies.org for ways to manage cookies. Additional information on Medallia and its data handling can be found with the following link: https://www.medallia.com/privacy-policy/.

• ChannelSight for conversion tracking purposes the provider of the service is ChannelSight Ltd., Suite 3, Anglesea House, Carysfort Ave., Blackrock, Co. Dublin, Ireland (www.channelsight.com). You can purchase a large number of our products directly via the corresponding hyperlinks (e.g. a button “Buy Online”) to cooperating dealers' online stores (e.g. the function "Visit retailer shop"). If you follow the respective hyperlink to the chosen product page in the dealer's online store, we use JavaScript code and cookies (i.e. conversion tracking) to log that you clicked on the hyperlink and whether or not you purchase the product in the dealer's online store. The usage data collected in this way is used to measure the attractiveness of the "Visit retailer shop" function and, where applicable, for commission settlement purposes with the dealer's online store (i.e. affiliate marketing). Sometimes dealers' online stores pay us a commission when we successfully redirect prospective buyers and customers to them. The information relating to your use of the "Go to dealer's website" function is transmitted to ChannelSight servers, analysed and returned to us, to allow us to evaluate trends relating to use of the "Visit retailers shop" function. Please note that the aforementioned tracking is directly connected to the "Visit retailer shop" function, where we will you inform directly of the intended use of data. By using the "Visit retailer shop" button on our website, you give your consent for the inter-website recording of your website use and the analysis by us for the indicated purposes, and in particular to the associated data collection by ChannelSight and the retailer, as well as the transfer of data from ChannelSight and the retailer to us. The usage data is deleted once it is no longer required for commission settlement and analysis.

Opt-out: To prevent the collection of usage data via Channelsight, please use the Channelsight opt-out Web site with the following link:

https://www.channelsight.com/privacypolicy/

• We use Mouseflow to improve our website and the services it offers. Mouseflow is provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. On our websites we record the mouse movements and clicks of randomly selected users of our website, whereas your IP address is anonymized. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address.. The usage data is deleted three months after the date on which it is collected. Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out/

About us and our website

We, BSH Home Appliances FZE, PO Box 17312, Dubai, UAE operate this website.

Our guiding principles

We take protecting your information very seriously. Your data is therefore processed with great care and in strict compliance with applicable data protection law. Organisational and technical security measures have been taken to protect all of our websites against the risks present in processing personal data. Our partners who support us in the provision of this website must comply with these provisions as well.

What we log as standard

You can use all the areas of our website that are not access-protected without disclosing your identity. We log every use of our website as standard in order to prevent attacks, remedy faults and investigate security incidents. You can find more about our log data in the section "How we process your data".

Which permissions do we have to process your data

We respect your privacy. Consequently, we only process your data when we are permitted to do so. You will find a summary of the relevant statutory authorisations, on which we base the data processing, at the end of this information Of course you can also give us permission to process your data by opting in to the corresponding data processing on our website. In other cases, we process your data because we are permitted to do so by law. If, for example, you place an order through our website, we are permitted to process your data in order to fulfil that contract. The same applies when you make use of other services on our website that require your data to be processed. We are also permitted to process your data when we have a legitimate interest in doing so. One example of this is the log data that we collect in order to ensure that e.g. our website can be operated without defects(indcluding the technical provision of the website). In any case, we will inform you. In any case, we will inform you about the corresponding processing of your personal data and, of course, your interests will always be taken into account in any such processing. In case that you have questions to your personal data, you can find your rights regarding the processing of your personal data in the latter section of this Data Protection Information.

The permissions we make use of, and when, are outlined in the following section. You can find more detailed information on how your data is collected, processed and used on our website (i.e. the type, scope and purpose of data processing) in the same section.

What else you should know:

Users below the age of 16 should only transmit personal data to us with the consent of their parent or legal guardian. The data protection law that applies may result in different age limits in this regard.

Our website may contain links to websites, which are not provided by us. We have no influence over how your data is processed on these websites or their compliance with provisions on data protection. Please note any Data Protection Information they provide.